Engineering and architecture firm selects CMO with more than 30 years’ experience, a track record of constructing high-performance teams, and a history of winning success.
DENVER, CO – June 26, 2019
Wilson & Company, Engineers & Architects, Inc. announced today that Stefany Barone has joined its Executive Leadership Team as their first Chief Marketing Officer (CMO). As CMO, Barone will be responsible for driving Wilson & Company’s marketing, business development, corporate communications, and creative services efforts.
After experiencing a renaissance of steady growth and sustained profitability, the 87-year-old firm is charting a future of expansion through the addition of the CMO role. To pioneer this position, Barone will lead a multifaceted marketing team to build the fundamental relationships between strategic planning, opportunities, company reputation, communications, and project execution.
“We are excited to have Stefany Barone join Wilson & Company, bringing her exceptional talent and expertise to lead the company’s marketing efforts as Chief Marketing Officer,” said Steven Watt, PE, President and Chief Executive Officer. “Our vision for the future is to create an industry model for a winning marketing culture at Wilson & Company with a CMO at the helm to continue strong and sustained growth and to enhance the company brand. Stefany brings more than 30 years of industry experience in marketing, business development, and strategy, and she has demonstrated the leadership skills needed to develop and support our high-performance marketing team.”
According to McKinsey & Company’s research into marketing creativity and data, companies are finding the value of creating a symbiotic relationship between the imagination and science of marketing. The study states that companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Following that trend for success, Barone will determine the key performance indicators that will contribute to the company’s growth, bringing together both the ingenuity and analytic sides of marketing.
Meet all of the Executive Team, and learn more about the leadership at Wilson & Company.